Tool
Salesforce
Also known as: salesforce.com, SFDC
The enterprise-standard CRM — endlessly configurable but heavy to maintain and more complex than HubSpot for mid-market use.
Salesforce is the market-leading CRM for enterprise B2B. Strong where large, complex organizations (200+ employees, complex sales processes, multiple business units) need consistent data and governance.
For mid-market and scale-ups, Salesforce is often overkill: higher license costs, longer implementation, and the need for a specialized admin role. Many scale-ups start with HubSpot and migrate to Salesforce around €20M+ ARR.