One GTM lead.
The full spectrum.
Most scale-ups don't need six separate service providers. They need one person who oversees the whole picture and connects the dots. That's what I do.
The approach
I work as a fractional GTM lead. That means I join your team as a senior member working on your go-to-market, typically 1-3 days per week. I bring strategic direction and implementation power together in one role.
Every engagement starts with a diagnosis: where's the biggest lever? Sometimes it's your positioning. Sometimes your sales process. Sometimes your CRM setup. Sometimes all of it. The advantage of one person covering the full spectrum: I see the connections that specialists miss.
What I do
Six areas, one integrated GTM approach. Not separate services, but components of the same machine.
Strategic direction
Positioning, ICP definition, channel strategy, pricing. The decisions that determine where your energy and budget go. This is the foundation everything else builds on.
More about interim GTM →Marketing
Content, SEO, AIO, LinkedIn. Not "doing marketing" but building a marketing engine that predictably generates leads. Measurable results, not just activity.
More on marketing →Sales
Process, pipeline, conversion. From lead scoring to playbook development. Building the bridge between marketing output and sales results.
More on sales →Customer service
Support setup, onboarding, customer success. Retention starts on day one. Turning service from a cost center into a growth engine.
More on service →Web & technology
Websites, apps, integrations. Always in service of your GTM goals, never as an end in themselves. From platform selection to launch, on the tech stack that fits.
More on web dev →AI implementation
Not AI as a buzzword, but AI as a tool. Use case discovery, implementation, team training. I use these tools daily, so I know what works and what's hype.
More on AI →🐺 HubSpot & Pack of Nodes
A large portion of the B2B scale-ups I work with run on HubSpot, or should be. I've been working with HubSpot since 2012 and know the platform from CRM architecture to custom coded actions.
For projects that require deeper HubSpot specialization or more capacity, I bring in Pack of Nodes — a collective of HubSpot Solutions Partners that I co-founded. You keep one point of contact. The team scales up and down based on what the project needs.
Strategic advice and diagnosis through GTM AI. HubSpot implementation through Pack of Nodes.
How we work together
Two models, depending on what fits your situation.
Retainer (ongoing)
Typically 1-3 days per week, ongoing. For scale-ups that want a dedicated fractional GTM lead. Monthly cancellable after the first three months. This is how most long-term engagements work.
Project (scoped)
A specific outcome with a clear scope and timeline. Think: a positioning exercise, a HubSpot audit, a sales funnel rebuild, or a website project. Fixed price, clear deliverable.
In both cases: transparent about what you get, weekly check-ins, and no surprises.
Curious how I can help?
Schedule a no-obligation call. No sales pitch, just an honest conversation about where you stand and where the biggest lever is.