Not enough leads?
I build the machine
GTM Engineer for B2B tech startups and scale-ups. I design and build your complete lead generation system: from enrichment to CRM, from outbound to inbound. With AI as a daily tool.
Sound familiar?
You have product-market fit. But the leads aren't coming in on their own.
Bought HubSpot, nobody configures it
You have a CRM, maybe even marketing automation. But no workflows are running, there's no lead scoring, and your pipeline data is unreliable.
The founder is still the best salesperson
You close the deals. But you don't scale. And every hour you spend on sales doesn't go to product, team, or strategy.
Marketing delivers activity, not pipeline
Posts get published, campaigns get launched, content gets written. But it doesn't translate into qualified leads and demo requests.
GTM Engineering:
I build your lead machine.
I work as a GTM Engineer: I design the system and then build it myself. CRM architecture, enrichment pipelines, lead scoring, outbound workflows, nurture sequences, and the dashboards to measure it all. No strategy deck that ends up in a drawer. A working system that generates leads.
No team of six needed. No handoff to developers. One person who oversees and builds the entire chain — with AI as force multiplier.
Who I build for
B2B tech startups and scale-ups in the Netherlands that need leads to grow.
Typical profile
Startups and scale-ups (10-100 employees) past product-market fit. You have a working product and your first customers, but you can't generate enough new leads to enter the next growth phase.
Signs it's time
- The founder is still the best salesperson
- You have HubSpot but it's barely configured
- Marketing delivers likes and views, not leads
- You want to start outbound but have no system
- Leads come in but there's no follow-up or nurturing
How I build
From diagnosis to a working lead machine in weeks, not quarters.
Diagnosis & data audit
I analyze your current stack, data, and pipeline. Where is it leaking? Where is the biggest lever? Within a week, you have a clear picture.
Architecture
I design the GTM system: which tools, which workflows, which data. No thick report, but a concrete blueprint I'll start building immediately.
Build & connect
This is where I'm different: I configure the CRM, build the enrichment pipelines, set up outbound workflows, and connect everything. Myself. With AI.
Measure & optimize
Dashboards, KPIs, and feedback loops. Double what works, stop what doesn't. And once the system runs: hand it off to your team.
Why me
Full-stack GTM Engineer
CRM, automation, enrichment, outbound, inbound, dashboards. I build the entire system, not just a piece of it.
AI as a daily tool
Claude, automation pipelines, enrichment workflows. As one person, I deliver the output of a team of 3-4 specialists.
14+ years of B2B tech patterns
Dozens of startups and scale-ups. I recognize bottlenecks and know what works for your growth stage.
HubSpot architecture since 2012
Experience with HubSpot since 2012. Yet I work tool-agnostic and process-first. If you choose HubSpot: Pack of Nodes handles professional implementation.
Latest insights
Practical articles on GTM, AI and B2B growth.
Where are you leaving leads on the table?
Take the free GTM Scan and discover in 5 minutes where your lead generation has the most untapped potential. No sales pitch — directly actionable insights.