Articles & Insights
Practical insights on GTM strategy, AI and B2B growth — written from the field.
Order changes on every visitWhat is GTM Engineering? The role redefining B2B growth
The fastest-growing role in B2B SaaS: what it is, where it came from, and why it's changing how companies build revenue for good.
Read the pillar articleWhat Does a GTM Engineer Actually Do?
The concrete responsibilities, tools and skills — and how the role differs from RevOps and data engineering.
Read moreGTM Engineer Salary in the Netherlands & Europe (2026)
Salary ranges by level, freelance day rates, and how pay compares across Europe in 2026.
Read moreHow to Hire a GTM Engineer: Fractional vs Full-Time vs Agency
Full-time, fractional or agency? What each route costs and what to screen for.
Read moreWhat Is RevOps as a Service? (Managed RevOps Explained)
When to outsource vs build in-house, what managed RevOps covers, and how to choose a provider.
Read moreWhat Is Go-to-Market (GTM)? Meaning & Strategy
The meaning, the components of a GTM strategy, and the different GTM motions.
Read moreWhat Is an ICP (Ideal Customer Profile)?
The difference from a buyer persona, and how to build and use an Ideal Customer Profile.
Read moreHow to Become a GTM Engineer: Skills, Tools & Career Path
The skills you need, the career path, and how to develop fastest in this scarce role.
Read moreRevOps Automation: Toward Data-Driven Revenue Operations
What to automate, the role of AI, and where to start sensibly.
Read moreRevOps Maturity: How Mature Is Your Revenue Operations?
Four levels of RevOps maturity: find where you stand and what the next step is.
Read moreThe Revenue Data Layer: The Foundation Under Modern RevOps
Why silos break RevOps, and how to build the data foundation under RevOps and AI.
Read moreThe Growth Stages of a B2B SaaS Company
From pre-PMF to scale-up: what changes commercially per stage and which investments fit.
Read moreWhat Is a Buying Committee?
Who decides, what the roles are, and how to sell to a buying committee.
Read moreWhat Is Marketing Attribution in B2B?
Why B2B attribution is hard, the models, and what to actually do.
Read moreKPIs for your GTM Engineering team: how to measure productivity work?
The 9 metrics that work, structured in 3 layers, with reporting template for CRO and board.
Read moreBuild vs Buy GTM Engineering: hire, agency, interim, or DIY?
Decision framework for the four options, with cost, risk, and ROI per scenario.
Read moreThe modern GTM stack explained: Clay, Cargo, Common Room, and HubSpot
Which tools sit where in the modern stack? The six layers explained, with concrete choice criteria.
Read moreSignal-based outbound: which buying signals actually work in B2B
The 12 signals, which combinations triple reply rates, and how to detect them.
Read moreHiring your first GTM Engineer: profile, interview, and first 90 days
The profile, interview process, take-home assessment, and first 90 days. Complete hiring playbook.
Read moreThe waterfall enrichment stack: from 20% to 80% coverage in one week
Which providers to stack, in what order, and the credit strategy that makes the difference.
Read morePrerequisites before starting with GTM Engineering
The 7 readiness criteria, the most common mistakes, and how we get you to the right starting point.
Read moreGTM Engineering in the age of AI: agents, MCP, and the data moat
How agents, MCP, and LLM orchestration are changing the role — and what AI can't replace.
Read moreGTM Engineering and RevOps: better together
Not competitors but two sides of the same coin. How Build vs Run works — and why the best teams integrate both.
Read moreThe State of GTM Engineering in the Benelux (2026)
Vacancies, salaries, agencies, communities, and how the Netherlands and Belgium compare to the US and UK.
Read moreWhy founders should invest in GTM Engineering now
The macro forces converging in 2026, the strategic window, and what it costs to wait a year.
Read moreGTM Engineering for scale-ups in the Netherlands
Why Dutch scale-ups stumble on international scaling — and how GTM Engineering can close that gap structurally.
Read moreGTM Engineering for early-stage startups: two people, the work of ten
How two people build the system of a ten-person team — and why that's the difference between surviving and bleeding out in 2026.
Read moreAIO: How to Get Visible in ChatGPT and Perplexity
AI Optimization is the new SEO. Here's how to get your B2B brand recommended by AI assistants.
Read morePositioning: How to Win When You're Not the Cheapest
Competing on price is a race to the bottom. How do you position yourself so customers choose you, even when you charge more?
Read moreAI Tools for Your Sales Team: What Actually Works
AI for sales is everywhere — but most tools overpromise. A practical guide to what actually delivers ROI.
Read moreProduct Launch Playbook: From Feature to the First 100 Customers
Launching a product without a plan is gambling. This playbook gives you a proven approach to go-to-market strategy.
Read moreWebsite Performance Audit: Speed, SEO and Conversion
Your website might look great but underperform where it matters. Here's how to audit what counts.
Read moreB2B Partnerships: Grow Through Channels You Haven't Tapped Yet
Partnerships are the most underused growth channel in B2B. How do you build a channel strategy that actually works?
Read moreWhen Should You Hire an Interim GTM Lead?
Not every company needs a full-time CMO or VP Sales. Here's when interim makes more sense.
Read moreHow to Build a Content Engine That Actually Generates Leads
Content marketing works — if you set up the system right. How do you build a machine that consistently delivers leads?
Read moreFrom MQL to SQL: Bridging Marketing and Sales
The handoff from marketing to sales is where most B2B leads die. Here's how to fix the gap.
Read moreThe KPIs That Matter Per Growth Stage (And Which to Ignore)
Not every KPI is relevant at every stage of your company. Which metrics actually count in your current growth phase?
Read moreWhy Your Customer Service Team Is Your Best Sales Channel
Your support team talks to customers every day. Here's how to turn those conversations into revenue.
Read morePrevent Churn: 7 Early Warning Signals That a Customer Is About to Leave
Customers rarely leave without warning. Learn to recognize the seven early signals and intervene in time.
Read moreHeadless CMS or Traditional? The Right Choice for B2B
A practical comparison to help you make the right technical choice for your B2B website.
Read more5 Signs Your Sales Process Doesn't Scale
These 5 warning signs reveal whether your sales engine is built for growth — or about to break.
Read moreAccount-Based Marketing: From Spray & Pray to Precision
Stop marketing to everyone. ABM focuses your efforts on the accounts that actually matter for your growth.
Read moreIs Your Website Ready for AI Agents and Humans?
How to build a website that works for both AI agents and human visitors — and why it matters more than you think.
Read moreB2B Pricing: How Your Pricing Model Makes or Breaks Your Growth
Your pricing strategy is one of the most powerful growth levers you have — and the most underrated.
Read moreGTM Strategy for Startups: Focus on What Actually Works
A practical GTM framework for B2B startups — skip the enterprise playbook and focus on what drives revenue.
Read moreRevOps: Why Marketing, Sales, and Service Need to Work as One
Revenue Operations isn't a new department — it's a new way of thinking about how you generate revenue.
Read moreHow AI Makes Your Customer Support 3x Faster
AI in customer service isn't about replacing your team — it's about making them dramatically more efficient.
Read moreThe GTM Knowledge Graph
A visual network of all GTM terms, tools and frameworks on this site. Click any node to read its definition.
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