What I can do for you
RevOps ensures marketing, sales, and customer success operate on one source of truth. Sounds simple, but at most B2B scale-ups this is exactly the bottleneck: three teams, three definitions, three different reports on the same funnel. I lay the foundation under your revenue machine so scaling becomes predictable rather than a gamble.
🏗️ CRM architecture
Object models, custom properties, automation flows, and pipeline stages that scale with your organization. No more chaotic HubSpot or Salesforce instance.
🔁 Lifecycle stages & SLAs
Unambiguous MQL/SQL definitions, lead routing, response-time SLAs between marketing and sales. The hinge where leads otherwise die.
📈 Forecast & pipeline governance
Weekly pipeline coverage check, weighted forecasts per stage, single source of truth. Finally a forecast your board can rely on.
📋 KPI hierarchy & reporting
From Net New ARR and NRR to CAC payback and Magic Number. Dashboards that answer the right questions, not just look pretty.
RevOps versus GTM Engineering
RevOps and GTM Engineering are two sides of the same coin — and I do both in one engagement. RevOps is Run: governance, maintenance, optimization of existing systems. GTM Engineering is Build: designing new systems, building enrichment pipelines, orchestrating AI agents.
For scale-ups under €15M ARR, splitting them is artificial: you need one partner who locks down governance AND builds the systems. Only at €15M+ does it make sense to set up two separate teams. Until then: one person doing both, and you build on a healthy foundation from day one.
My approach
I always start with an audit: how clean is your CRM, how consistent are your lifecycle stages, does your forecast hold up, and do marketing and sales agree on what an MQL even is? That feeds a 90-day roadmap with concrete projects and measurable outcomes. No 80-slide consulting deck; a working stack at quarter-end.
I often work 1-2 days per week as interim RevOps Lead. For implementations requiring deep HubSpot integration, I bring in my second brand Pack of Nodes for the pure HubSpot engineering.
When is RevOps right for you?
Three signals that you need RevOps now:
- Your forecast structurally misses — what sales reports doesn't match what marketing reports doesn't match what finance sees.
- Marketing and sales argue about MQL quality — usually because there's no shared definition of what a good lead is.
- Your CRM is a flea market — properties no one uses, lifecycle stages set manually, duplicate records, missing data.
How does your RevOps score?
Take the free GTM Scan and find your biggest lever. A clear picture of your revenue governance in 5 minutes.