Revenue Operations — the discipline ensuring governance, predictability, and alignment across marketing, sales, and customer success.
RevOps (Revenue Operations) is the discipline that ensures marketing, sales, and customer success operate on a single source of truth. RevOps owns funnel definitions, KPI hierarchy, SLAs between teams, forecasts, comp plans, territory logic, and the single source of truth in the CRM.
It's the governing body of your revenue machine. Where GTM Engineering builds new systems, RevOps ensures everything runs reliably, predictably, and scalably.
A typical RevOps team manages: CRM data quality, lead routing, lifecycle stage definitions, forecast accuracy, pipeline reporting, sales territory planning, and cross-functional alignment.