Sales is not an accident
A good sales process feels like a natural conversation to the customer, but is a well-oiled machine under the hood. I help you build that machine, measure it, and continuously improve it — until you have a process that predictably generates revenue.
🔬 Process Analysis
Discover where deals get stuck or leak away. Data-driven insight into every step of your funnel.
⚡ Conversion Optimization
Small improvements in each stage compound to big results. Focus on what works.
📋 Playbook Development
Capture what works so every team member can repeat it. Scalable processes instead of dependence on individuals.
🎯 Lead Scoring
Not every lead is equal. Focus your team on the opportunities with the highest chance of success.
My approach
I start with data. What does your CRM tell us? Where are the longest cycle times? Which deals do you win, and why? Which do you lose?
Then we look at the process itself. How does a typical sales conversation go? What are the objections you hear most often? How do you handle them now?
Based on that, we build an improved sales motion together. Not a theoretical framework, but practical adjustments your team can implement tomorrow.
Sales & Marketing Alignment
The best sales processes work seamlessly with marketing. When is a lead ready for sales? What content helps in which stage? How do you prevent leads from falling through the cracks?
Because I understand both marketing and sales, I help you connect these two worlds. The result: a go-to-market that functions as one whole.
Tools & CRM
A good sales process needs good tooling. I help you with the selection, configuration and optimization of your sales stack — from CRM to email automation. For more complex technical implementations, I bring in specialists from my network.
For HubSpot-specific implementations I work via Pack of Nodes.
How mature is your sales process?
Take the free Sales Scan and discover in 5 minutes where your pipeline leaks and how to close more deals.