My story
I've been working in the B2B tech world since 2012. Started as "the HubSpot guy" at various companies, since grown into a broad go-to-market specialist. Marketing, sales, web development, and in recent years also AI — I've done it all and still enjoy doing it every day.
What drives me? Building things that work. Not theoretical frameworks or fancy presentations, but concrete solutions that your team can use tomorrow. I believe in learning by doing, in iterating, and in pragmatism over perfection.
GTM AI
GTM AI is my consulting and implementation practice for marketing, sales, customer service, web development, AI and interim GTM. The name says it all: everything revolves around go-to-market. How do you reach your customers? How do you convince them? How do you build a machine that scales?
I work as an extension of your team. Not an external consultant who writes reports and disappears, but someone who rolls up their sleeves and builds results together with you.
My network of specialists
I do a lot myself, but not everything. And I don't have to. Over the years I've built a network of specialists I can rely on. Think developers, designers, copywriters, SEO experts and data analysts. People I've worked with before and whose quality I know first-hand.
Does your project need additional expertise? I bring in the right people. You keep one point of contact — I make sure the team is right. That way you get the best of both worlds: the personal involvement of a solo consultant, with the firepower of a team.
HubSpot expertise via Pack of Nodes
A good example of that collaboration is Pack of Nodes — a collective of HubSpot specialists I'm part of. HubSpot projects often benefit from the combined expertise of multiple specialists, and through Pack of Nodes I deliver that.
🔶 HubSpot Partner
Official HubSpot Solutions Partner with access to partner resources and support.
👥 Collective
Access to a network of specialists for complex projects.
🚀 Scalable
From small optimizations to enterprise implementations — always the right capacity.
📚 Knowledge sharing
Continuous knowledge sharing within the collective ensures up-to-date expertise.
Have a HubSpot project? Feel free to reach out — I'll gladly refer you to Pack of Nodes, or we can look together at the best approach.
How I work
I work on a project basis or via a retainer model, depending on what fits best for your situation. Always transparent about hours and costs, and with regular check-ins so you know exactly where you stand.
Based in Rhenen (Utrecht, Netherlands), working for clients throughout the Netherlands and beyond. Face-to-face or remote — whatever works best for the project.
Let's meet
Curious if there's a fit? Schedule a no-obligation introduction. No sales talk, just an open conversation about your challenges and how I can help.
Prefer to explore on your own first? Take the free GTM Scan and discover where your opportunities are.