Tool
HubSpot
Also known as: hubspot.com
The dominant B2B CRM platform in the Benelux — combining marketing automation, sales engagement, and customer service in one suite.
HubSpot is the most-used CRM platform among B2B SaaS companies in the Benelux in 2026. Strong in marketing-sales-service alignment, broad integration ecosystem, and relatively shallow learning curve.
For implementations and complex custom code actions, partner agencies like Pack of Nodes are often involved. HubSpot's flexible property model and automation engine make it a good foundation for GTM Engineering builds.