Tool
Attio
Also known as: attio.com
Next-gen CRM with modern UI and programmable data model — popular among early-stage startups with technical founders.
Attio is a modern CRM challenger to HubSpot and Salesforce. Strong in: fast, beautiful, with a programmable data model that feels like Notion or Airtable.
Good match for early-stage startups with technical founders wanting control over CRM architecture. Mature features like marketing automation and complex reporting are still maturing.