Concept
Personalization
Adapting messaging to specific prospect context — in 2026 almost always AI-driven at scale.
Personalization was a human activity until 2023 (an SDR adapting every email). Since 2024, LLMs are powerful enough to deliver context-specific personalization at scale: company-specific openers, industry-specific examples, personal triggers from recent behavior or news.
Good personalization remains context-driven, not randomization. AI that only swaps variables (name, company name) is not personalization — it's templating with cosmetics. True personalization requires first-party data, signal detection, and good prompts.