Concept
Sales Cadence
Also known as: sales sequence
A structured series of outbound touchpoints across multiple days and channels — typically 8-12 touchpoints over 3-4 weeks.
A sales cadence is a pre-defined series of touchpoints (email, LinkedIn, call, voicemail) an SDR executes per prospect over a fixed period. Typical cadence: 8-12 touchpoints in 3-4 weeks, mixed across channels.
Well-defined cadences are repeatable, measurable, and optimizable. Tools like Smartlead, Instantly, and Apollo automate execution. AI personalization makes it possible to deliver context-specific content per prospect within a cadence.