Concept
ABM
Also known as: Account-Based Marketing
Account-Based Marketing — an approach where sales and marketing target a fixed set of high-value accounts with deeply personalized campaigns.
ABM (Account-Based Marketing) inverts the traditional lead funnel: instead of attracting and qualifying many leads, you pre-select 100-500 target accounts and work them with coordinated marketing and sales touchpoints.
Strong for B2B with high ACVs and long sales cycles. Requires tight marketing-sales alignment and good first-party data on target accounts.