Concept
Signal-based Outbound
Also known as: signal-driven outbound
Outbound triggered by buying signals (new leaders, funding, tech changes) instead of blasting every ICP account blindly.
Signal-based outbound ties your prospecting to timing signals indicating an account is 'in market.' Examples: a prospect just hired a new Head of Sales, just raised funding, or switched CRMs.
Result: 8-15% reply rates instead of 1-3% for cold outreach. The combination of right account + right moment is dramatically stronger than generic pitches to your whole ICP list. Tools like Clay, Common Room, and Trigify make signal detection practical.