Concept
Champion Job Change
The signal that a former user or champion has moved to a new company — one of the highest-converting outbound triggers in B2B.
Champion job change is one of the strongest buying signals in B2B outbound. When someone who used your product at a previous employer moves to a new company, the probability they buy again is 7x baseline (per UserGems and Champify research).
Why: they know your product, understand its value, and often want to introduce the same toolset at their new employer. Tools like UserGems and Champify automate detection.