Concept
Champion
Also known as: internal champion
An internal advocate inside the prospect organization who actively defends and pushes your solution forward.
A champion is someone inside the prospect's buying committee who internally sells your solution — often because the solution personally helps them or offers career advantage.
No champion = no deal. Especially in enterprise sales, identifying, supporting, and arming a champion early in the process is critical. Champions who used your product at previous employers (champion job change) are 7x more likely to buy again.