Concept
Technographics
Also known as: tech stack data
Data about which software, tools, and platforms a company uses — essential for B2B SaaS targeting.
Technographics are data about a company's technology stack: which CRM, which cloud provider, which marketing automation, which programming languages, which analytics. For B2B SaaS companies selling complementary or replacement products, technographics is one of the strongest targeting signals.
BuiltWith and Wappalyzer are the standard providers. A lead on a complementary platform (e.g. Shopify Plus for e-commerce tools) is far more valuable than a lead on an unknown stack.