Concept
Firmographics
Company-level attributes like industry, company size, revenue, location, and growth stage — the B2B equivalent of demographics.
Firmographics are the company-level attributes defining your ICP: industry, company size (in employees and/or revenue), location, legal structure, founding year, and growth stage.
Firmographics are the foundation of fit scoring in lead scoring models. Combine firmographics with technographics (tech stack) and intent signals for the strongest lead classification.