Metric
Reply Rate
The percentage of outbound emails that get a (positive or neutral) response — the primary outbound effectiveness metric.
Reply rate measures what percentage of your sent outbound emails elicit a response. 2026 benchmarks: pure cold outreach 1-3%, signal-based 8-15%, hyper-personalized (stacked signals + AI) 15-25%.
Not to be confused with reply-to-meeting rate, which is an additional metric for pipeline conversion.