Concept
Inbound
Also known as: inbound marketing
Marketing where prospects find you through content, SEO, AIO, and organic channels — focused on attraction rather than push.
Inbound marketing attracts prospects through valuable content (blogs, podcasts, videos, whitepapers) and gets you found via search engines (SEO), AI assistants (AIO), or word of mouth.
Inbound works on long timeframes: content has to rank, authority has to grow, it typically takes 6-18 months before serious pipeline materializes. The ROI afterwards is disproportionately high — inbound leads convert better than outbound and keep coming without extra effort.