Metric
Conversion Rate
The percentage of prospects who move from one funnel stage to the next.
Conversion rate measures the share of leads making the transition between funnel stages. Examples: visitor-to-lead on your website, MQL-to-SQL, SQL-to-opportunity, opportunity-to-closed-won (win rate).
Per-stage optimization compounds: 20% improvement per stage across 5 stages = 2.5x more revenue at the end.