MCP
Also known as: Model Context Protocol
Model Context Protocol — an open standard from Anthropic that defines how AI models connect to external tools, data sources, and applications.
MCP (Model Context Protocol) is an open standard introduced by Anthropic in November 2024. It defines how AI models (Claude, GPT, Gemini) connect to external tools, data sources, and applications via JSON-RPC.
For GTM it means: AI agents can talk directly to your CRM, email, enrichment providers, and data warehouse, without you having to build a separate integration for every combination. It acts as a universal connector replacing point-to-point integrations.
MCP saw rapid adoption in 2025-2026: OpenAI (April 2025), Microsoft (July 2025), AWS (November 2025). By March 2026, there were 10,000+ active public MCP servers and 97 million monthly SDK downloads. In December 2025, Anthropic donated MCP to the Agentic AI Foundation under the Linux Foundation.